ISMA News

Guest lecture from Valerijs Roze

Yesterday, on September 10 our 3 course students had a guest lecture from Valerijs Roze - professional in Brand Management, Marketing Strategic planning, PR and Distribution planning. More than 20 years’ experience in fashion, beauty and hospitality business.

In brief, students got a lot of useful information about:

  • What is Beauty industry about?
  • What is the audience and participants of the Beauty industry?
  • Are Events essential as a part of PR strategy?
  • What types of Events are organized?
  • What are the key requirements for what/how to organize an Event?