April 2024

In April 2024, ISMA students, along with students from international partner universities, had the excellent opportunity to participate in a hotel evaluation seminar at Baltic Beach Hotel in Jūrmala. During the seminar, students explored hotel management processes, inspected rooms, and analyzed various aspects of hotel operations from the perspective of sustainable management.

After the seminar, back at ISMA's facilities, the students evaluated each sustainability criterion and discussed the feasibility of achieving these standards at the hotel. This practical exercise provided a comprehensive understanding of sustainable practices in hotel management.

The students rated the seminar as outstanding, noting that they gained insights into numerous internal management processes that they would never have the chance to understand as guests. This behind-the-scenes look significantly enhanced their knowledge and appreciation of hotel management.

A big thank you to our wonderful partners at Baltic Beach Hotel for facilitating this enriching experience!

March 2024

On March 25, 2024, students visited Riga City Hall to study the methods used by the Riga City Council to support entrepreneurial activities. During the visit, they learned about various initiatives and programs designed to foster business development and innovation in the city. The council's representatives provided insights into funding opportunities, regulatory support, and resources available to entrepreneurs.

The students explored how the city council collaborates with local businesses, educational institutions, and other stakeholders to create a thriving entrepreneurial ecosystem. They also discussed the impact of these support measures on the local economy and community development.

This visit offered a comprehensive understanding of the role of municipal governance in promoting entrepreneurship and provided valuable knowledge on how city policies and initiatives can facilitate business growth.

Thank you to Riga City Hall for hosting this informative visit and sharing their expertise!

November 2023

In November 2023, students from the ISMA Fergana Branch visited a metal recycling enterprise. This visit provided them with a firsthand look at the processes and technologies involved in metal recycling.

During the tour, students observed how scrap metal is collected, sorted, and processed into reusable materials. They learned about the environmental and economic benefits of recycling metals, such as reducing the need for raw material extraction and minimizing waste. The enterprise's staff explained the various stages of recycling, from initial collection to the production of new metal products, and highlighted the industry's role in promoting sustainability.

The visit also included discussions on the challenges faced by the recycling industry, such as maintaining efficiency, ensuring safety, and meeting regulatory standards. Students gained valuable insights into the importance of sustainable practices in industrial operations and the impact of recycling on conserving natural resources.

This educational experience emphasized the significance of environmental stewardship and provided students with a deeper understanding of the practical applications of sustainability in the industry.

October 2023

In October 2023, students of the ISMA Fergana Branch had the opportunity to visit both a bicycle manufacturing enterprise and a knitting factory, gaining valuable insights into these distinct yet equally fascinating industries.

Visit to the Bicycle Manufacturing Enterprise

During the visit to the bicycle manufacturing enterprise, students observed the entire production process, from the initial design phase to the final assembly of bicycles. They learned about the various materials used, the importance of precision in manufacturing, and the technological advancements that have improved the efficiency and quality of bicycle production. The enterprise’s representatives discussed the market trends, consumer preferences, and the growing demand for sustainable transportation options. Students were also introduced to the company’s commitment to environmental sustainability, such as using recyclable materials and implementing energy-efficient manufacturing practices.


Visit to the Knitting Factory

At the knitting factory, students explored the intricate world of textile production. They observed how raw materials like wool and cotton are transformed into finished knitwear products. The tour included demonstrations of both traditional knitting techniques and modern, automated knitting machines. Factory staff explained the various stages of production, including yarn preparation, pattern design, knitting, and finishing processes. Students learned about the challenges of maintaining quality and consistency in mass production and the importance of innovation in the fashion and textile industry. Additionally, the factory emphasized its efforts to adopt sustainable practices, such as using eco-friendly dyes and reducing waste.


June 2023

On June 15, 2024, Māris Freze, the CEO of SIA ONETec, shared his expertise with ISMA students in an online lecture.

Māris presented on the topic "Exploring IT Solutions for Business Efficiency: Emphasis on Bitrix24, 1C Accounting, and Warehouse Management." Drawing from his extensive experience in the IT industry and as a business leader, Māris provided valuable insights into the integration of these solutions into business processes, highlighting their benefits and practical applications.

He explained how Bitrix24 enhances collaboration and project management, how 1C Accounting streamlines financial operations, and the efficiency gains from advanced warehouse management systems. Māris also discussed the latest trends and best practices in utilizing IT solutions to improve business efficiency, offering practical examples and real-world scenarios.

This lecture was highly informative, equipping students with essential knowledge about leveraging IT tools to optimize business operations. The session underscored the importance of adopting modern technologies to stay competitive and improve organizational performance. Special thanks to Māris Freze for his engaging and insightful presentation, which significantly contributed to the students' understanding of IT solutions in the business context.

May 2023


On May 31, 2023, Yulia Mironova participated in the seminar "Work Smart Not Hard," organized by the Latvian Hotel and Restaurant Association and D-EDGE Hospitality Solutions.

This event brought together representatives from the hotel industry in Latvia and Estonia to share insights on the latest technological trends, development prospects, and challenges associated with technology implementation. The seminar served as a platform for industry professionals to discuss and explore innovative solutions aimed at enhancing operational efficiency and improving guest experiences.

Participants exchanged valuable knowledge on emerging technologies that are shaping the future of the hospitality sector, such as advanced booking systems, customer relationship management tools, and automation processes. A significant part of the discussions focused on the practical difficulties hotels face when integrating new technologies into their operations. These challenges include the need for staff training, the financial investment required, and the potential disruption to existing workflows during the transition period.

The seminar not only provided a platform for knowledge exchange but also fostered collaboration between industry stakeholders from Latvia and Estonia, promoting a shared vision for the future of the hotel industry in the region.

May 2023

On May 17, 2023, ISMA students embarked on an educational tour of several hotels in Riga and visited the Riga Museum of History and Navigation.

This excursion provided both local and international students with the opportunity to learn about the history of Latvia and Riga, as well as to discuss the historical aspects of tourism in the region. The hotel visits showcased a range of hospitality practices and standards, offering insights into the operational aspects of the tourism industry.

Students were able to observe firsthand the services and amenities that contribute to Riga's reputation as a tourist destination. At the Riga Museum of History and Navigation, students explored exhibits that highlighted the rich maritime heritage of the city and its historical significance in regional trade and navigation.

The museum visit served as a practical complement to their studies, connecting historical knowledge with contemporary tourism practices. Throughout the tour, discussions focused on how historical and cultural heritage can be leveraged to enhance tourism experiences.

Students examined the role of museums and historical sites in attracting visitors and the importance of preserving these treasures for future generations. This experience deepened the students' appreciation for the interplay between history and tourism, providing a comprehensive understanding of how historical narratives can be integrated into modern tourism strategies.

March 2023

In March 2023, Yulia Mironova, the director of the ISMA Business Administration in Tourism program, along with her students, visited Jaunmoku Palace.

This visit provided students with the opportunity to tour the hotel rooms, learn about the building's history, and conduct an analysis of the hotel's sustainable practices. The students discovered that Jaunmoku Palace, which holds a Green Key certification, implements numerous sustainability initiatives.

They concluded that the hotel serves as an exemplary model of sustainable practices within the hospitality industry. The palace’s commitment to sustainability includes energy-efficient operations, waste reduction strategies, and initiatives aimed at preserving the surrounding natural environment.

This visit offered practical insights into how sustainability can be effectively integrated into hotel management. The hands-on experience allowed students to better understand the importance of environmental stewardship and the benefits it brings to both the business and its clientele.

Special thanks are extended to the team at Jaunmoku Palace for their excellent collaboration and for providing a valuable learning experience. Their dedication to sustainability not only enhances the guest experience but also contributes positively to the local community and the environment

March 2023

On March 21, 2023, Jūlija Žagunova, the manager of Relais le Chevalier, conducted a seminar titled "Trends in Sustainability in the Hotel Industry" for ISMA students.

Jūlija shared the latest trends in the hospitality industry as well as her extensive experience in hotel management and the challenges of developing a sustainable business. During the seminar, students engaged in discussions about the development of sustainable hotels, the difficulties encountered, and future prospects for growth.

They explored various strategies and best practices for integrating sustainability into hotel operations, considering both environmental and economic impacts. This seminar provided valuable insights into the importance of sustainability in the hospitality industry and equipped students with knowledge about current trends and practical challenges in this field.

Thank you, Jūlija Žagunova, for sharing your expertise and facilitating such an insightful seminar!


April 2023

In April 2023, Business Administration in Tourism programme students visited the Wellton Centrum Hotel&SPA.

During the seminar, students had the opportunity to tour the hotel rooms, restaurant, and spa facilities. They also engaged in a discussion with the hotel manager about various current issues in hotel management, industry trends, guest preferences and needs, and other relevant aspects of hotel operations.

This visit provided students with a comprehensive view of the hospitality industry from a practical perspective. The insights gained from the manager's experiences highlighted the dynamic nature of hotel management and the importance of adapting to evolving trends and challenges.

The interaction allowed students to better understand the complexities of running a hotel and the strategies used to enhance guest satisfaction and operational efficiency. A heartfelt thank you goes to our wonderful partners at Wellton Centrum Hotel & SPA for organizing an excellent and informative tour. Their cooperation and support greatly enriched the students' learning experience.

December 2022

In December 2022, Yulia Mironova, the director of the ISMA Business Administration in Tourism program, attended the international exhibition EXPO 2020, held in Dubai, United Arab Emirates.

Often referred to as the "Olympics for Entrepreneurs," EXPO 2020 attracted over 20 million visitors from around the globe over six months. Each participating country showcased its most remarkable technological achievements and presented itself as a prime destination for tourism and investment.

This exhibition provided a comprehensive insight into the concept of business without borders, a perspective that can be invaluable for students. The diverse array of innovative solutions and cutting-edge technologies on display offered a unique learning experience.

By observing how different countries positioned themselves in the global market, students can gain inspiration to cultivate their creativity and strive for excellence in their future careers. Yulia Mironova’s participation in EXPO 2020 underscored the importance of international exposure and understanding global trends in tourism and business.

The knowledge and experiences gained from this event are invaluable assets for enriching the educational curriculum and inspiring students to achieve their highest potential.

November 2022

On November 17, 2022 the Youth Innovation Center held a seminar at the ISMA Fergana branch on the topic “Start-up projects and participation in them”.

The workshop covered the definition and creation of start-ups, start-up ecosystems, as well as types of financing in the field of start-ups presented by Accountant Sanobar Ismoilova.



On November 9, 2022, the ISMA Fergana Branch hosted a meeting with the Youth Innovation Center. During this event, students were introduced to various IT-related courses offered by the center.

The meeting provided an overview of the center’s curriculum, which includes programming, web development, cybersecurity, data science, and other emerging fields in information technology. Representatives from the Youth Innovation Center explained the structure and content of these courses, highlighting how they are designed to equip students with practical skills and knowledge essential for the modern IT industry.

Students had the opportunity to learn about the hands-on training approaches employed by the center, including project-based learning and real-world problem-solving scenarios. This meeting also included demonstrations of student projects, showcasing the innovative solutions and applications developed by participants of the center's programs.

Additionally, the Youth Innovation Center staff discussed the importance of staying current with technological advancements and encouraged students to pursue continuous learning and professional development in the IT sector. They also provided information on potential career paths and the demand for skilled IT professionals in various industries.

This event was highly informative and inspiring, offering students valuable insights into the educational opportunities available in the IT field and motivating them to explore and engage with these innovative courses.



March 2022

In March 2023, ISMA students, along with students from partner universities, had the opportunity to visit the Nurmuiža Castle complex, an excellent example of sustainable business development.

The visit was an educational experience, showcasing how historical sites can be preserved and utilized in a manner that promotes sustainability. A special thanks goes to the director of the complex, Kristīne, for organizing the tour and seminar.

Her efforts provided the students with an in-depth look at the innovative strategies employed to maintain the castle's heritage while ensuring its economic viability.

The visit included a comprehensive tour of the castle, illustrating the integration of modern sustainable practices within the historical context. The seminar that followed offered valuable insights into the challenges and successes associated with running a sustainable business.

Students were able to discuss and learn about various aspects of sustainability, including energy efficiency, waste management, and the importance of preserving cultural heritage. This experience enriched the students' understanding of how sustainability can be effectively incorporated into business models, especially in the context of historical and cultural preservation.

October 2022

In October 2022, ISMA students, accompanied by their program director, Yulia Mironova, visited a silk production company in Margilan, Uzbekistan.

During this visit, the students engaged in discussions about the country's reputation as a tourist destination and its place in the global tourism industry. They also explored the potential for sustainable tourism in Uzbekistan. The visit provided valuable insights into the traditional silk production processes and highlighted Uzbekistan's rich cultural heritage.

Students examined how the preservation of traditional crafts can enhance the appeal of Uzbekistan to international tourists. Moreover, the discussions emphasized the importance of developing sustainable tourism practices that can benefit both the local communities and the environment.

This experience not only broadened the students' understanding of the tourism sector but also fostered a deeper appreciation for the cultural and economic significance of sustainable tourism initiatives in Uzbekistan.


October 2022

The pandemic does not hinder collaboration, thanks to our excellent friends from various sectors! On October 4, 2022, a representative from the Embassy of Kazakhstan in Latvia shared insights with ISMA students on the latest trends in public relations within the political sphere. The representative presented notable examples from the public relations campaigns of famous politicians, discussing the concepts of white and black PR, along with their benefits and risks.

This session provided students with a deeper understanding of the strategic use of public relations in politics, illustrating how different approaches can shape public perception and influence political outcomes. The discussion highlighted the ethical considerations and potential consequences associated with various PR tactics, enriching the students' knowledge of the complexities and dynamics of political communication.

We extend our heartfelt thanks to our friends at the Embassy of Kazakhstan for contributing to this informative and engaging session!

April 2021

On April 20, 2021, Alisa Ratkēviča, the manager of Hanza Hotel, delivered a guest lecture to students on the development of tourism. Alisa shared historical insights, starting from the earliest known instances of tourism to recent global events that have significantly impacted the industry's trajectory.

The lecture included a lively discussion in which students engaged with the historical aspects of tourism and shared their knowledge about the development and history of tourism in their own countries. This exchange of perspectives provided a richer understanding of how tourism has evolved over time and its diverse impacts across different regions.

A heartfelt thank you to Alisa Ratkēviča for the wonderful guest lecture!

April 2021

On April 30, 2021, professional guide and business owner Armands Muižnieks shared his extensive knowledge and experience with ISMA students on organizing tours and excursions. Drawing from his many years of experience, Armands provided students with insights into the specifics of the industry, the diverse needs and preferences of different tourists, global trends, and the latest findings from research in the field.

His lecture covered practical aspects of tour management, including itinerary planning, customer service, and adapting to changing market dynamics. The students gained a deeper understanding of how to create memorable and successful travel experiences, tailored to various audiences.

Thank you to Armands Muižnieks for imparting such valuable knowledge and expertise!

October 2020

On October 22, 2020, Jūlija Žagunova, the manager of Sherlock Hotel, delivered a guest lecture where she shared some of the most remarkable success stories in the hotel industry with students. During the lecture, students had the opportunity to analyze prominent and popular hotel chains, comparing their similarities and differences. The session included interactive activities such as quizzes and creative exercises, making the learning experience both educational and enjoyable.

A heartfelt thank you to Jūlija Žagunova for the valuable guest lecture!



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