Program director:
Mg.soc. Julija Mironova
Duration of studies:
full time - 4 years; part time − 4,5 years
Awarded degree:
Professional Bachelor’s Degree in Business Administration
Business Administration in Tourism

A graduate will be able to:

  • implement website development and digital technologies projects
  • create promotional materials for positioning of tourism products
  • implement online strategies for promoting travel products


Students of the program "Business administration in tourism" receive a basic knowledge of entrepreneurship and tourism. The students of the specialization “Digital technologies in tourism” will be able to:
  • Soft skills

    competently organize the teamwork due to the studies of the development of management skills or “Soft skills”

  • Computer programs

    deal with computer programs for creating graphics, interactive and media advertising

  • Web Design

    Web Design: students learn how to design a website

  • Web development

    Web development: students master every process in creating websites and working with CMS

  • SEO

    SEO and marketing strategy: students learn how to promote business online and to get a return on advertising investments

  • Internet advertising

    Internet advertising: students learn how to get maximize income

  • Systems planning programs and projects

    Students also study systems planning programs and projects, such as AXURE, MS Project, MS Visio etc.

Outcomes for ISMA graduates with the selected specialization of “Digital technologies in tourism”:

  • You will be highly demanded as a staff. The fast-growing sector of the online trading industry is already involving professionals of different occupations. Executives in the tourism industry are no exception. Digital technology skills will greatly help your business and career

  • Increased compensation, wage and income growth in the future. All forecasts suggest that online trade will grow rapidly, and globalization will contribute to the development of tourism. If you want to be a leader in the tourism sector, then digital technology skills are extremely important to you

  • You have no geographical restrictions: you are in demand around the world, because you can do business anywhere in the world

Digital technologies are so important for the tourism business, because 79% of people make purchases online and the tourism sector occupies a large share of the Internet-trade segment, the cost of online advertising in Europe in 2017 is $ 64 billion, which is 60% more than for offline marketing, the market of Internet-trade is developing rapidly, including area of tourism.

Our graduates work here

Success stories

  • In January 2018 I became a part of Erasmus Study program. I chose ULPGC University in Canary Islands to improve my studies. I took part of this program twice because experience and studies here are excellent!

    Alisa Karsova
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  • 2020. gada septembrī man tika dota iespēja piedalīties Erasmus+ programmā kā vieslektorei Informācijas sistēmu menedžmenta augstskolas partneraugstskolā Klaipeda State University of Applied Sciences personāla docēšanas mobilitātes programmas ietvaros.

    Antonina Djakona
    Read more
  • My full name is Davron Shukurullaev. I am studying at ISMA University of Applied Sciences, a fourth-year student.

    Davron Shukurullaev
    Read more
  • I have decided to take part in Erasmus+ training mobility in one of the northern universities and I never regretted.

    Diana Zmicerevska
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  • My name is Dilmurodjon Nishonov, I am from Uzbekistan and I study Master degree of Management in Business Administration. As a student of ISMA University in Riga Latvia, I always have wide range of opportunities to study in other countries of Europe or to have a practical traineeship. This means a lot for boy from Uzbekistan who had a chance to study and travel in Europe by the help of Erasmus mobility program. Erasmus+ experience made me feel like a global citizen, I am at home in any place in the world.

    Dilmurodjon Nishonov
    Student from Uzbekistan
    Read more

Interesting to know

Latvia is one of the most affordable EU countries

Riga is a convenient hub with developed infrastructure uniting European cities

Great opportunities for internship and employment in Riga and the whole EU

A variety of leisure activities:
restaurants and themed venues, seaside beaches and ski resorts, theaters and music events

ISMA is located in the largest and the most modern business center in the Baltics,
where international conferences and career days, business meetings and symposia are held

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